Good Is The New Cool – Stories of inspiration, innovation, and impact

Stories of inspiration, innovation, and impact

Cyrill Gutsch and the adidas sneakers

How Cyrill Gutsch changes the way we use fossil fuel plastics

Stories of inspiration, innovation, and impact

The Solutionaries

the solutionaries – Our new documentary series

GoodCon – Our Global Festivals For Good

We Wrote the Books on Purpose

The Principles of Purpose

Market Like You Give a Damn

More about us

Subscribe to the Newsletter

Our story

Our sister company Conspiracy of Love helps Fortune 500 companies and iconic brands like Adidas, Oreo, Microsoft and Red Bull find new ways to connect with conscious consumers, inspire purpose-driven employees and attract loyal impact investors.

Check out more –>

Good Is the New Cool Merchandise

<img width="1000" height="1000" src="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat.jpeg" class="attachment-full size-full wp-post-image lazyload lazyload" alt="" decoding="async" srcset="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat.jpeg 1000w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat-300x300.jpeg 300w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat-150x150.jpeg 150w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat-768x768.jpeg 768w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat-650x650.jpeg 650w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat-600x600.jpeg 600w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Black-Snapback-Hat-100x100.jpeg 100w" sizes="(max-width: 1000px) 100vw, 1000px" />

Good is the New Cool – White On Black Snapback Hat

$23.00

<img width="1000" height="1000" src="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat.jpeg" class="attachment-full size-full wp-post-image lazyload lazyload" alt="" decoding="async" srcset="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat.jpeg 1000w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat-300x300.jpeg 300w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat-150x150.jpeg 150w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat-768x768.jpeg 768w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat-650x650.jpeg 650w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat-600x600.jpeg 600w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-White-on-Grey-Snapback-Hat-100x100.jpeg 100w" sizes="(max-width: 1000px) 100vw, 1000px" />

Good is the New Cool – White On Grey Snapback Hat

$23.00

<img width="1000" height="1000" src="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg.jpeg" class="attachment-full size-full wp-post-image lazyload lazyload" alt="" decoding="async" srcset="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg.jpeg 1000w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg-300x300.jpeg 300w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg-150x150.jpeg 150w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg-768x768.jpeg 768w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg-650x650.jpeg 650w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg-600x600.jpeg 600w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Navy-Snapback-Hat.jpeg-100x100.jpeg 100w" sizes="(max-width: 1000px) 100vw, 1000px" />

Good is the New Cool – Orange on Navy Snapback Hat

$23.00

<img width="1000" height="1000" src="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat.jpeg" class="attachment-full size-full wp-post-image lazyload lazyload" alt="" decoding="async" srcset="https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat.jpeg 1000w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat-300x300.jpeg 300w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat-150x150.jpeg 150w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat-768x768.jpeg 768w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat-650x650.jpeg 650w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat-600x600.jpeg 600w, https://goodisthenewcool.com/wp-content/uploads/2022/07/GITNC-Orange-on-Grey-Snapback-Hat-100x100.jpeg 100w" sizes="(max-width: 1000px) 100vw, 1000px" />

Good is the New Cool – Orange on Grey Snapback Hat

$23.00