Stories of
 inspiration, impact 
and innovation

We are a diverse group of optimistic, bright minds connected by a kindred desire to advance culture, commerce and civic activism. We live curiously, courageously and compassionately.

We celebrate and connect those who push society forward. The dreamers. The doers. We are global citizens that recognize and respect the humanity of all people around the world.

Good is the New Cool is a creative studio dedicated to telling stories that fill the Hope Gap. We believe that creativity and capitalism should always work together to optimize people’s lives. We never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

We are a diverse group of optimistic, bright minds connected by a kindred desire to advance culture, commerce and civic activism. We live curiously, courageously and compassionately.

We celebrate and connect those who push society forward. The dreamers. The doers. We are global citizens that recognize and respect the humanity of all people around the world.

Introducing Good Is The New Cool

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Stories of
 inspiration, impact 
and innovation

Welcome to Good is the New Cool— where we tell stories that fill the Hope Gap, and spark courageous action.

We are a creative studio producing branded content like The Solutionaries — focused on changemakers, proving that doing good can scale, inspire, and win. In the real world, we bring this community together through GoodCon — immersive festivals where culture, creativity, and purpose collide. We also work with brands and organizations through our purpose consultancy, Conspiracy of Love, helping them turn values into culture, stories, and measurable impact.

Let’s bridge the Hope Gap together — one story, one gathering, one act of courage at a time. Be good, be kind, and take care of each other. Af and Bobby

Aglobalmovementforchange

Goodcon
global
festivals
for
good

Goodcon global festivals for good

goodcon

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Launched in 2019, GOODCon is a global festival celebrating purpose-led ideas and innovations. It fosters community among impact-driven leaders, uniting thousands from brands, nonprofits, and culture. Each event sparks dialogue with influential leaders, inspiring bold actions for meaningful social change.

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