Stories of
 inspiration, impact 
and innovation

We’re Af and Bobby, storytellers on a mission to ignite meaningful change. For over a decade, we've traveled the world to celebrate the artists, pioneers, and innovators who are reshaping our future. We started as brand marketers, but after years of selling more stuff, we asked ourselves: “Is this what we want to be remembered for?” The answer led us here, creating a movement that inspires others to build a better world. As authors, our “Good is the New Cool” book series gives leaders and creators a framework for intentional, impact-driven work, emphasizing purpose beyond profit. Through our sister company, Conspiracy of Love, we partner with Fortune 500 brands like Adidas, Oreo, Microsoft, and Sephora to build companies where people feel valued, inspired, and committed to meaningful work.

Now, we’re expanding into editorial, film and television, filling “The Hope Gap” with stories that entertain, enlighten, and lift us all. We’re grateful to connect with a global community of like-minded people, united in our desire to create a better world. Here, you’ll find stories, resources, and new allies in purpose. Let’s bridge the hope gap together — one story at a time. Be good, be kind, and take care of each other. Af and Bobby