Stories of
 inspiration, impact 
and innovation

We are a diverse group of optimistic, bright minds connected by a kindred desire to advance culture, commerce and civic activism. We live curiously, courageously and compassionately.

We celebrate and connect those who push society forward. The dreamers. The doers. We are global citizens that recognize and respect the humanity of all people around the world.

Good is the New Cool is a creative company dedicated to serving the creators and innovators using business and culture as forces for good. We believe that creativity and capitalism should always work together to optimize people’s lives. We never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

We are a diverse group of optimistic, bright minds connected by a kindred desire to advance culture, commerce and civic activism. We live curiously, courageously and compassionately.

We celebrate and connect those who push society forward. The dreamers. The doers. We are global citizens that recognize and respect the humanity of all people around the world.

Introducing Good Is The New Cool

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Stories of
 inspiration, impact 
and innovation

Welcome to Good is the New Cool— where we tell stories that fill the Hope Gap, and spark courageous action.

We’re Af and Bobby, storytellers on a mission to ignite meaningful change. For over a decade, we've traveled the world to celebrate the artists, pioneers, and innovators who are reshaping our future. We started as brand marketers, but after years of selling more stuff, we asked ourselves: “Is this what we want to be remembered for?”

Now, we’re expanding into editorial, film and television, filling “The Hope Gap” with stories that entertain, enlighten, and lift us all. We’re grateful to connect with a global community of like-minded people, united in our desire to create a better world. Here, you’ll find stories, resources, and new allies in purpose. Let’s bridge the hope gap together — one story at a time. Be good, be kind, and take care of each other. Af and Bobby

Aglobalmovementforchange

Goodcon
global
festivals
for
good

Goodcon global festivals for good

goodcon

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Launched in 2019, GOODCon is a global festival celebrating purpose-led ideas and innovations. It fosters community among impact-driven leaders, uniting thousands from brands, nonprofits, and culture. Each event sparks dialogue with influential leaders, inspiring bold actions for meaningful social change.

Learn More