Selena Gomez Calls for Empathy on World Mental Health Day

October 10th isn’t just another date for Selena Gomez – it’s a day of purpose. Aligned with World Mental Health Day, Rare Beauty is dedicating 100% of its sales at Sephora to the Rare Impact Fund, the brand’s nonprofit that champions mental health causes worldwide. 

For Gomez, this initiative is more than a campaign; it's a meaningful moment of connection with her fans, inviting them to be part of something bigger.

The singer and founder has long been transparent about her own mental health journey, sharing her challenges openly, from her bipolar disorder diagnosis to her struggles with lupus and her kidney transplant. 

Her 2022 documentary, Selena Gomez: My Mind and Me, lifted the curtain on her experiences, showing that vulnerability can be a powerful act of strength. Yet despite her fame, Gomez finds comfort in her close circle – especially her 10-year-old sister, Gracie, who brings a refreshing perspective that reminds Gomez of life’s simple joys.

Alongside family, Gomez values friendships built on authenticity, with Taylor Swift as one of her closest allies. "I can gauge the difference between someone who truly wants to know me and someone who doesn’t," she shared, underscoring the impact of genuine connection on mental well-being.