TOMS – Reimagining an Iconic Brand for a New Generation
Ian Stewart, CMO and Amy Smith, Chief Impact and Strategy Officer at TOMS join us for an invigorating Masterclass on how the pioneering footwear brand evolved from its legendary 1-for-1 model into a new ⅓ profits for grassroots good approach.
Chief Marketing and Digital Officer, TOMS
Ian Stewart is the Chief Marketing and Digital Officer at TOMS, overseeing all aspects of marketing and direct-to-consumer functions. He is focused on marketing to the younger demographic, while leveraging digital platforms to tell compelling brand and product stories.
Ian has over 25 years of marketing experience, having worked at iconic brands such as MTV, CocaCola, and Converse, where he led marketing in Asia Pacific and then globally. Prior to
TOMS, he served as the Head of Marketing at UGG where he was pivotal in repositioning the brand to achieve current growth.
Ian is an avid surfer who was born and raised in Sydney, Australia and currently resides in Santa Barbara, California. He sits on the board of the Surfrider Foundation and the Food Bank Santa Barbara, and is an advisor for Save the Waves Coalition.
Chief Strategy and Impact Officer, TOMS
Amy Smith is the Chief Strategy and Impact Officer at TOMS, overseeing all aspects of the company’s corporate strategy and impact, including managing global giving partners, measuring the giving program impact, and leading TOMS Giving Trips. Additionally, she also manages TOMS environmental sustainability efforts, B Corp certification and employee engagement. As the head of the giving team at the original One for One company, Amy knew TOMS was in a position to improve more lives in addition to those who were receiving shoes. In 2019, under Amy’s leadership, TOMS giving model evolved beyond One for One to also include impact grants which support local partners around the world who are working to create positive change
in the areas of mental health, physical safety, and equal access to opportunity.
Prior to TOMS, Amy was the Chief Strategy Officer and President of Action Networks for Points of Light, the world’s largest organization dedicated to volunteer service. Amy has also held several management positions at Apple helping to lead their retail initiative and was part of the original team that opened the first 50 Apple retail stores supporting international real estate development, store design, construction and store operations.
Amy sits on the advisory board of STEM3 Academy and holds a BA in Materials and Logistics Management from Michigan State University.