How The North Face builds equity outdoors

Steve Lesnard, CMO, The North Face, and Nirm Shanbhag, Chief Strategy Officer at Sid Lee will be joining us to talk about their Reset Normal initiative featuring Lena Waithe and Jimmy Chin, and the brand’s $7 million commitment to organizations with the goal of building equity in the outdoors and creating opportunities for all.

Steve Lesnard

Global VP of Product and Marketing, The North Face

Steve Lesnard is the Global VP of Product and Marketing at the North Face. He is an industry veteran with more than 20 years of experience in driving high-profile business growth, leading global brand campaigns, revolutionary product launches and strategic collaboration and partnership across sports, technology and lifestyle. Passionate about sports and the outdoors, he led the launch of The North Face latest innovations including FUTURELIGHT, the Advanced Mountain Kit and the new footwear technology, Vectiv, across the world. In his previous role, Steve spent two decades at Nike, most recently as the Global Vice President and General manager of the Nike Running business.


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