How Purpose-driven VC’s Invest in Disruptive New Start-ups

Join us for an enlightening discussion with a panel of purpose-driven investors: Eric Melloul from Verlinvest (a billion+ Euro fund which has invested in Oatly, VitaCoco and Tony’s Chocolonely), Katie Marrache from Jam Jar Investments (Europe’s youngest female VC and a partner at the innocent drinks founders’ private fund, after a $500m+ exit to Coke) and Elio Leoni Sceti from The Craftory, a $375m ‘Cause-driven capital’ fund which has invested in game-changing brands like Dropps, Dyper and NotCo.

Eric Melloul

Managing Director, Verlinvest

As Managing Director at Verlinvest, a family-owned investment group with over 1 billion euros in assets, Eric is helping harness the tectonic shift in consumer preferences, technology, organization and marketing for good.

His own mission is to spot and help daring entrepreneurs in building truly unique brands and businesses. For the last 20 years, he has been dedicated to shaping the future of food and co-creating the next generation of global food brands which will be kinder to the people and the planet. 

Eric chairs the board of Oatly and sits on the boards of Vitacoco, Hint and Mutti.

Elio Leoni Sceti

Co-founder & Chief crafter of The Craftory

Elio Leoni Sceti has over 30 years of experience in the consumer goods and media sectors. He is co-founder, Chairman and chief crafter of The Craftory, the first investment house for mission-driven challenger brands in Consumer Goods. Elio Leoni Sceti is also Chairman of LSG Holdings and an independent non-executive director of beverage and brewing multinational Anheuser-Busch InBev, of food leader Kraft Heinz and of cocoa global leader Barry Callebaut. Elio Leoni Sceti is also a Trustee and a Counsellor of One Young World and is the Chairman of the UK Board of Room to Read, a charity promoting education and gender equality. Elio Leoni Sceti was formerly CEO of Iglo Birdseye until June 2015, when he oversaw its sale to Nomad Foods. Previously, Elio Leoni Sceti was CEO of EMI Music from 2008 to 2010 and he earlier held senior leadership roles, firstly at Procter & Gamble and then at Reckitt Benckiser, where he served as CMO, global head of Innovation and then head of the European operations. Elio Leoni Sceti holds a degree in Economics from LUISS in Rome, where he also passed the Dottore Commercialista post-graduate bar exam.


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