How P&G is Driving Positive Representation – In Front Of And Behind the Camera
Marc Pritchard, Chief Brand Officer P&G, sits alongside Kwame Taylor-Harford, SATURDAY MORNING and filmmaker Zoey Martinson to discuss the urgent need to improve portrayal of “Black Life” on screen and expand inclusion efforts for Black creators behind the screen by disrupting the creative eco-system and how program’s like P&G’s Widen the Screen celebrates creativity and enables Black creators to share the full richness of the Black experience.
Chief Brand Officer, P&G
Marc Pritchard is responsible for P&G’s brand building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
Marc is a veteran of P&G for more than three decades, joining the company in 1982 as a cost analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure anti- perspirant/deodorant brand. He has 20+ years of progressive experience in the Beauty and Personal Care categories which earned his appointment to president of Global Cosmetics and Personal Care in 2003. Known for his pioneering approach to product, commercial and operational innovation, Marc served as president of Global Strategy for two years, driving expanded productivity for P&G. He was appointed P&G’s chief marketing officer in 2008.
As P&G’s top brand builder, Marc believes in the power of brands to serve people with superior- performing products, while being both a force for good and a force for growth through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.
Writer & Director
Zoey Martinson is an award-winning writer and director in film and theater. Her work focuses on nuanced stories from the diaspora. Living in Africa, London, and the United States has given her work a unique lens into the stories she tells. Her company Smoke & Mirrors Collaborative creates work around social justice themes and has toured festivals internationally. She is a recipient of the Rauschenberg Artist as Activist Fellowship; NYC Mayor’s Film, TV and Theatre grant; and Filmmakers Without Borders grant. Her work has won at the 2020 Diversity in Cannes showcase, been nominated for Amnesty International Freedom of Expression Award, African Movie Academy Award, featured on BBC World Service and published in five anthologies. She is named one of the 18 Women Making Black History by Popsugar.com. Her work is currently streaming on HBO Max and Off-Broadway.
Kwame Taylor-Hayford is Co-Founder of Kin, a company using creativity, innovation and purpose to unleash business and culture as forces for good. Clients include Mailchimp, Netflix, LVMH and Away.
Prior to launching Kin, Kwame was Managing Director of Brand at Chobani where he was responsible for designing, building and leading their in-house creative agency. That team was named 2019 In-House Agency of the Year by Advertising Age and, citing the creative work on the brand, Fast Company included Chobani on its Most Innovative Companies list three years in a row.
Before Chobani, Kwame was a Partner at Sid Lee and led teams for Anomaly and Saatchi & Saatchi in New York. His work on global assignments for P&G, Apple, Uniqlo, Spotify, Nike, Stella Artois, Budweiser, Captain Morgan, General Mills and JCPenney has garnered recognition and awards from the EMMYs, Cannes, D&AD, One Show, ADC, Andys, Clios, Shots and EFFIE.
Kwame is on Adage’s 40 Under 40 list in 2020. He is a founding member of the NYC Mayor’s Creative Council, and an inductee into the American Advertising Federation’s 2019 Hall of Achievement. He is also a Co-Founder at SATURDAY MORNING, a not-for-profit organization that brings awareness to and shifts perceptions on racial bias and injustice. Notable projects include EMMY nominated The Look for P&G, Spotify’s Black History is Happening Now and Peace Briefs, winner of a Silver Lion at Cannes.