How Mastercard Innovates in Purpose around Its ‘Priceless’ Platform

A passionate champion of Purpose, Raja Rajamannar, Chief Marketing Officer of Mastercard and President of it’s Healthcare Business will be joining us to talk about how Mastercard is constantly innovating in purpose around its ‘Priceless’ platform, as well as insights from his new book ‘Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers’, a ground-breaking manifesto on how marketers can thrive in a world changing with unprecedented speed and disruption.

Raja Rajamannar

Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard

Raja Rajamannar is responsible for successfully leading the company’s marketing transformation, including developing its Priceless experiential platforms and the creation and deployment of cutting-edge marketing-led business models. He oversaw the successful evolution of Mastercard’s identity for the digital age, pioneering the company’s move to become a symbol brand and launching its breakthrough sonic architecture. 

A passionate champion of Purpose, he’ll be joining us to talk about how Mastercard is constantly innovating around its ‘Priceless’ platform, as well as insights from his new book ‘Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers’, a ground-breaking manifesto on how marketers can thrive in a world changing with unprecedented speed and disruption. 

He serves as President of the World Federation of Advertisers, is among Business Insider’s Top 25 World’s Most Innovative CMOs, Forbes World’s Most Influential CMOs, AdWeek’s most tech savvy CMOs, an CMO Club 2018 CMO Hall of Fame inductee and ANA Educational Foundation’s Marketer of the Year.